PROJECT OVERVIEW

Marrow Creative is a new boutique graphic design studio based in Sydney, Australia. They are a small team that works with both small and large clients offering a wide range of services. They believe that design is an essential part of the everyday and this is where their name was founded. Along with being a term for the marrow of a bone and a green leafy vegetable, marrow also is defined as being the essential part of something.

The logo mark for Marrow takes shape of an M with a looping set of circles in the centre. These loops make reference to design being a complex process that can appear simple while also portraying the relationship a designer may have with a client, incorporating the idea of collaboration. The structure is strong and symmetrical in form to reflect the core brand tagline "Where idea's begin". Hinting that Marrow is at the core of ideas.